HERO$CARD WorldWide can provide your business with a powerful web-based Customer Relationship Management (CRM) solution.
There is no software to install, no additional costs, and the database will increase in value with every loyalty card holder who shops with you.

HERO$CARD WorldWide CRM tools will help you understand your customers and improve overall customer service.

Your HERO$CARD CRM program gives you FREE access to :

  1. Identify Best Customers: Review sales histories and discover your 5-25% most valuable customers. Analyze demographic profiles.
  2. Target Key Demographics: Find your key demographic. Re-direct your current marketing efforts. Search by zip code, affiliate loyalty programs and more.
  3. Analyze Customer Surveys: Hear what your customers have to say.
  4. Review Customer Responses: Discover your customer's responsiveness to advertising methods by age, income, gender and more.
  5. Thank Recent Customers: First-time customers have a 30% chance of becoming long-term customers. After shopping with you three separate times, relatively quickly, their chance of becoming long-term customers more than doubles.

Customer relationship management (CRM)

Customer relationship management (CRM) is a business marketing system that has revolutionized the way companies sell, market and provide service since its development at the turn of the twenty-first century. It offers many direct and indirect benefit to companies that use it, most of which are related to the perpetual improvement of the total customer experience.

Using CRM to manage and grow your business

Are you currently using CRM to manage and grow your business relationships? If not, why? Can you really risk to lose a customer, or even a potential customer, because you didn't stay in touch? HERO$CARD assumes that the majority of you answer that question with a resounding NO. This is why HERO$CARD has created this important business tool to help you grow your customer base, as well as maintain loyalty with your existing customers.

Increased Revenue and Profitability

Any business system that has been widely adopted means that companies have seen it benefit the bottom line. Businesses are interested in increasing revenue while reducing costs. CRM is viewed primarily as a revenue enhancer, but cost savings are also factored into marketing and other areas. CRM attempts to optimize the total customer experience, which enhances loyalty and long-term profits per customer. It also focuses on a company's most profitable customers, tailoring revenue-driving activities to that specific group.

Improved Customer Service

Delivery of a high-quality, customized experience is central to the customer service component of CRM. This includes in-store service, online service, phone service, and more. Customer call centers have been transformed with new software applications that give them a 360-degree view of the customer and a more systematic approach to service issue resolution and sales. Call centers can be cost centers or profit centers. A cost center's focus is to support and enhance customer relationships established by the sales function. A profit center not only resolves customer service issues, but expands customer relationships with add-on sales or cross-selling of unrelated products and services.

Highly Targeted Marketing

Marketing is generally the champion of CRM in an organization. Targeted marketing is one of the most visible benefits of CRM. With captured data from customer profiles and transactions, marketers are able to better identify target markets, rank customers according to lifetime expected value, and tailor advertising and promotional campaigns to individuals. This enhances the marketing response rate and reduces inefficiencies.

Improve Organizational Culture

By nature, CRM programs cause departments within an organization to collaborate to meet customer-centric goals. CRM helps break down traditional departmental barriers. Companies use software applications to gather customer data, analyze it, and deliver on sales, marketing and service efforts. This process requires teamwork and communication across all of a business's departments, including IT, marketing, sales, service, support, finance, and others.